I originally bought my copy of Rift at Walmart, which meant I also got a free Lil' Wally pet to run around with and be my best buddy.
Lil' Wally doesn't do much, but he definitely opens a new door of opportunity for me to be featured on PeopleofWalmart.com every time I summon him.
I didn't spring for the more expensive collector's edition at that time, and now I'm kind of glad I didn't since I just got an e-mail that I could upgrade my regular account to a collector's edition for just five bucks.
In most MMOs, you'd only be able to redeem this cool two-headed turtle mount and pet on one character, but there's no decision like that to make with Rift. Check it out, every character on your account has access to this mount. Every stingle stinking one. :) That's just the way Trion rolls.
The ultimate selling point for me though was the expanded bag space. I swear bag space is my number one problem in any MMO I play.
Such a packrat here.
OH, btw, did you hear about this?
Man, free character transfers back in the days of World of Warcraft and Everquest would have been awesome (and completely mind-boggling to perhaps someone who plays Wizard101 where you can just server jump at will). Unfortunately I'm not high enough level in Rift (or with enough scattered friends who play the game) to care much yet. Still, that's a nice move on the part of Trion. :)